I used to roll my eyes at the word "funnel." It felt so... internet marketing guru. But once I actually understood what a funnel is — and built one that worked — it changed everything for Pirk.
What a Funnel Actually Is
A funnel is just a way of describing the journey someone takes from discovering you to becoming a customer. That's it. No magic, no gimmicks.
Why Most Service Businesses Struggle
Most service businesses I see have no middle of funnel. They're great at awareness (posting on social media) and they have a way to convert (a contact form or booking link). But there's nothing in between.
No email capture. No nurture sequence. No content that builds trust over time. They're asking people to go from "just heard of you" to "take my money" in one step.
The Fix Is Simpler Than You Think
You don't need complex automation or expensive tools. Start with:
1. A valuable free guide that captures emails 2. A simple 3-email welcome sequence 3. Regular content that keeps you top of mind
That's a funnel. It doesn't have to be complicated to be effective.